In 2017, society revolves around tweets, posts, snaps, blogs. Every aspect of life is documented and shared, some thinking it can be harmless while in reality, it can be the complete opposite. Does your organization have social media accounts? Are they used properly and responsibility? What legal backlash can occur when the wrong post is sent out? We will review what is out there, how to use it during periods of rest as well as times of crisis. Case studies will be presented showcasing large scale incidents and how the departments involved shared information to those that needed it.